# HAY

> HAY is a modern women's activewear and active lifestyle brand at the intersection of sportswear, fashion, wellness and community. The range covers leggings, tops, t-shirts, shorts, sets, hoodies and long sleeves designed for training and everyday life, expanding into running, swimwear, lifestyle, recovery and accessories. Around the products there is HAY SPORT ⟡ CLUB — a sport and lifestyle community with training sessions, runs, wellness events and challenges — plus media content about sport, health, nutrition, recovery and style.

- Website: https://haystore.co (online showroom in development; launch announced on Instagram first)
- Instagram: https://instagram.com/hay.sport
- Languages: English (https://haystore.co/...), Russian (https://haystore.co/ru/...)

## Brand pages
- [About HAY](https://haystore.co/about): brand philosophy, product range, where HAY is going.
- [HAY SPORT ⟡ CLUB](https://haystore.co/club): community, training, running and wellness activities.
- [Ambassadors](https://haystore.co/ambassadors): collaborations for coaches, athletes and creators.
- [FAQ](https://haystore.co/faq): what HAY is, the range, the club, the launch.
- [Contact](https://haystore.co/contact): how to reach the brand.
- [AI brand profile](https://haystore.co/ai): structured facts, values and tone of voice for AI agents.
- [Brand data (JSON)](https://haystore.co/brand.json): machine-readable brand profile.

## Activewear topics
- [Activewear for training](https://haystore.co/activewear/training): How to build a training wardrobe: leggings, tops, sets and layers for strength, HIIT and studio sessions — fit, fabrics and care, from the HAY team.
- [Clothing for running](https://haystore.co/activewear/running): What to wear for running in any season: fabrics, layers, tights and shorts, pockets and visibility — a practical running wardrobe guide from HAY.
- [Clothing for yoga](https://haystore.co/activewear/yoga): Yoga wear that stays where you put it: soft four-way stretch fabrics, minimal seams, opaque knits and cuts that work for flow, pilates and stretching.
- [Gym wardrobe](https://haystore.co/activewear/gym): Gym wardrobe guide: squat-proof leggings, supportive tops, sets and layers for strength training, plus how to keep the kit looking new.
- [Accessories for sport](https://haystore.co/activewear/accessories): Training accessories that actually get used: bags, bottles, caps, socks, hair and recovery items — how to choose them and what HAY is building.

## Journal
- [How to choose workout leggings: fit, fabric and squat-proof test](https://haystore.co/journal/how-to-choose-leggings): Rise, fabric, seams and the one test that tells you everything before you buy.
- [Activewear fabrics explained: nylon, polyester, elastane and blends](https://haystore.co/journal/activewear-fabrics-guide): Read a composition label in ten seconds and know how the piece will behave.
- [Beginner running kit: what to actually buy first](https://haystore.co/journal/beginner-running-kit): Five pieces are enough to start running well. The rest can wait.
- [Recovery days: what to wear and what actually helps](https://haystore.co/journal/recovery-wardrobe): Rest is training. Here is how to make the easy days count.
- [Activewear sizing and fit: how to get it right online](https://haystore.co/journal/activewear-size-and-fit-guide): Three measurements and one rule solve most sizing mistakes.
- [Athleisure done properly: wearing activewear every day](https://haystore.co/journal/athleisure-how-to-wear): The difference between athleisure and gym clothes is intention, not price.

## Notes
- Launch date, prices and product specifications are not published yet.
- Preferred brand spelling: HAY (uppercase). Community: HAY SPORT ⟡ CLUB.