Frequently asked questions
The questions we get most often before the showroom opens.
What is HAY?
HAY is a modern lifestyle brand at the intersection of activewear, fashion, wellness and community. It combines clothing, content, events and its own sport community into one active lifestyle ecosystem.
What does HAY sell?
The core range is activewear and everyday wear: leggings, tops, t-shirts, shorts, sets, hoodies and long sleeves — pieces designed to work both in training and in everyday life. The range grows into running, swimwear, lifestyle, recovery and accessories.
Is HAY only for women?
The focus of the brand is women's activewear and everyday wear, built around fit, comfort and how the pieces feel in real training.
When does the HAY store launch?
The showroom at haystore.co is in development. The launch date is announced on Instagram @hay.sport first, so following the account is the way to get it as soon as it is public.
What is HAY SPORT ⟡ CLUB?
It is the brand's own sport and lifestyle community: training sessions, running activities, wellness events, meetups, challenges and educational content. Anyone can join, regardless of level.
How do I become a HAY ambassador?
Send a direct message to @hay.sport with a short intro about what you do and a link to your profile. Coaches, athletes, creators and active community members are all welcome to apply.
How can I contact HAY?
Instagram @hay.sport is the fastest channel for questions, collaborations and press before the showroom launch.
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